Wooing retail customers through attractive and innovative retail fit-out designs
What is that one factor that entices you to visit a particular store when you visit a mall? Apart from being popular or from being one of your favorite brands the designs of retail fit-out and interior can surely attract your attention.
Over the past ten years, design had been embraced as a strategy to increase returns by fashion-forward retailers. By the word design, this does not mean the products that the retailer is selling but the overall outlook of the interior of the outlet and façade as well. Some retailers most of the times are not willing to spend money on the appearance of their shops. Such retailers do not recognize and turn a blind eye on the competitive advantage that they will get once they invest in promoting their business.